According to Federal Trade Commission report indicates that scammers predominantly favor gift cards as their primary payment method. This preference has resulted in consumers reporting a staggering $148 million in stolen funds.
If gift card fraud is prevalent, you should learn how to protect yourself and your business from these scams. In this article, we will tell you how with 22 strategies for gift card fraud prevention.
Exploring Gift Cards & Gift Card Fraud
A gift card is a prepaid stored-value card that can be used as an alternative to cash for purchases within a particular store or group of affiliated stores. They are typically issued by retailers or financial institutions and can be loaded with a specific amount of money, which the recipient can then spend at the designated store or online platform.
Gift card fraud refers to any criminal activity involving the illegal acquisition, use, or manipulation of gift cards for financial gain. This can occur through various methods, including theft, counterfeiting, skimming, phishing, or exploiting vulnerabilities in the gift card system.
Types of Gift Card Fraud & How They Work
Each of these types exploits vulnerabilities in the gift card system, whether through physical theft, technological manipulation, or social engineering tactics. Here are some common types of gift card fraud and how each of these types work:
1. Counterfeit Gift Cards
Criminals create fake gift cards or replicate legitimate ones, which they then sell or use to make purchases before the fraud is detected.
2. Stolen Gift Cards
Thieves steal physical gift cards or obtain gift card information through hacking or other means. They may then use the stolen cards to make purchases or sell them to unsuspecting buyers.
3. Card Skimming
Criminals use skimming devices to steal information from gift cards at the point of sale, allowing them to create duplicate cards or use the stolen information to make purchases online.
4. Phishing Scams
Fraudsters use deceptive emails, text messages, or phone calls to trick individuals into providing gift card information or codes. They may impersonate legitimate businesses or individuals to gain trust and convince victims to hand over their gift card details.
5. Resale of Fraudulently Obtained Gift Cards
Criminals may sell gift cards obtained through fraudulent means on online marketplaces at discounted prices, luring unsuspecting buyers into purchasing stolen or illegitimate cards.
6. Return Fraud
Some individuals engage in return fraud by purchasing items with a gift card and then returning those items for cash or store credit, essentially turning the gift card into cash.
7. Account Takeover Fraud
In account takeover fraud, fraudsters gain access to account login credentials and use them to purchase gift cards. This exploits the immediate delivery and usability of digital cards.
8. Bots Brute-forcing Card Numbers
Criminals use bot networks to guess card numbers, leading to stolen gift cards and potential disruption of online services.
9. Card Not Present Fraud
Scammers use stolen credit card information to purchase gift cards without the physical card, AKA card not present fraud. This leads to chargebacks for merchants.
Criminals use skimming devices to steal information from gift cards at the point of sale, allowing them to create duplicate cards or use the stolen information to make purchases online.
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Published February 22, 2024 in Focal Headquater
Gift Card Fraud Prevention: Types, Examples & Detection